Branding &
Some Magic
Hello, what are we good at:
Branding & Rebranding
Visual Identity
Web Development
Marketing & Social Media
Branding is how you shape the way people feel about your product or service with a unique twist that leaves a lasting impression.
Imagine giving your pet a name that tells its story, or choosing a car color that reflects your personality. Or think about picking a location for your store that sets the perfect mood for your customers. These aren't just choices; they're ways to define how people connect with what you offer.
Branding is about creating memorable experiences, turning simple decisions into opportunities to spark emotions, stories, and a sense of belonging.
No Branding,
You're Just a Background
Without branding, your business fades into the background. There's no clear identity or connection, making it harder for customers to remember or choose you in a competitive market.
Branding brings your business to life, creating recognition, trust, and connection. It's not just a logo —it's the story, personality, and experience that make you stand out and resonate with your audience.
Strategy Meets
Creativity
Alaa Alebdaa
Shaping Glass, Lighting Life
Dal Travel
We Handle the Details, You Enjoy the Journey
Choux Cream
Rich in Flavor, Not in Sugar
Sama Alandes
Building the Future, No Limits
Lokmat Neswan
Every Bite Tells a Story
German Art Factory
The Best Art Can Build
Jolie Maison
Make Every Place Yours
Rabdan Line
Live with Pride
Black House
Your Home Away from Home
Amarat
Built to Last, Styled to Impress
Industry
Metal & Glass
Working Hours
300+
Location
Saudi Arabia
Client
Alaa Alebdaa Factory
Alaa Alebdaa is a company specializing in contracting and high-quality metal and glass products. In Saudi Arabia, Alaa Alebdaa is recognized as one of the most established companies in this field, known for its reliability and longstanding presence in the market.
The challenges
Many Clients of Alaa Alebdaa needed to send large AutoCAD files but lacked familiarity with email or platforms like Google Drive, leading to unsafe or incorrect file sharing, causing project delays and technical issues. Some clients, especially from social media, asked for a website link to verify the company’s credibility or view services and past projects. Additionally, Alaa Alebdaa had an outdated logo that did not create a strong connection between the client and the brand.
Our Solutions
We created a complete visual identity for Alaa Alebdaa based on market research, ensuring it aligned with market demands and allowed the company to establish a professional presence. We also developed a bilingual website in both Arabic and English to cater to a wider audience. This comprehensive approach helped strengthen the relationship between Alaa Alebdaa and its clients. Additionally, the new slogan for Alaa Alebdaa is "The Architects of Your Space” reflecting the company's commitment to designing spaces that inspire creativity and functionality.
Industry
Metal
Working Hours
600+
Location
Saudi Arabia
Client
German Art Metal Work Foundation
The German Art Factory specializes in high-quality aluminum, glass, and metal works. Additionally, the German Art Factory is one of the oldest and most reputable factories in Saudi Arabia, having completed numerous projects for many well-known establishments in the country.
The Challenges
Many customers were not fully aware of the range and specifics of the services offered by the factory, which led to misunderstandings and confusion about the company's capabilities. This lack of clear communication has been a notable issue, especially given that the German Art Factory specializes exclusively in high-quality products.
Our Solutions
We conducted a rebranding process tailored to the market after studying the German Art Factory and its relationship with the market and target audience. We also developed a website to showcase the products and their details more extensively to the public. This solution provided customers with a clearer understanding of the nature of the products offered by the German Art Factory. The new slogan is "Innovation and Quality in Every Touch."
Industry
Design & Contracting
Working Hours
400+
Location
United Arab Emirates
Client
Sama Alandes General Contracting
A general contracting and maintenance company, with its headquarters in Abu Dhabi, United Arab Emirates. It is essential for the company to possess the key components to successfully penetrate any market, and the most suitable solution to address this challenge was to collaborate with us.
The Challenges
Sama Andes is preparing to enter the local market in the United Arab Emirates, making it essential for the company to undergo a brand design process that aligns with its identity according to established standards. Additionally, it has become necessary to create a website that serves as a guide to its services. The previous logo reflected the market trends of the past, but now with us there is an opportunity to refresh it to better suit the evolving landscape.
Our Solutions
Sama Al Andes' new brand identity is carefully crafted to align with the architectural field, reflecting a cohesive approach in its choice of colors, voice, fonts, icons, and overall style. The brand voice is designed to convey professionalism while maintaining a friendly and approachable tone. It emphasizes innovation and sustainability, ensuring the brand remains trustworthy and proactive. With a strong focus on technological advancement, collaboration, and a client-centric approach, the new identity captures the essence of a modern, forward-thinking architectural firm.
Industry
Restaurant & Service
Working Hours
300+
Location
United Arab Emirates
Client
Black House Cafe
In the heart of Al-Ain lies Black House Café, where the embers of the shisha never die, and the fire of the chefs never cools down. However, adapting to market changes sometimes requires a rebranding process.
The Challenges
The old brand identity of Black House Café gradually lost its impact over time and was no longer suitable for attracting new customers, especially since the target audience is the youth, a group whose ideas and tastes change from one generation to another. Therefore, a rebranding process was essential to refine the correct image and atmosphere of Black House.
Our Solutions
Starting with the slogan "Freshness and Relaxation Combined," the vision evolved for Black House to become a leader in its field, where food and shisha enthusiasts gather in an exceptional atmosphere. Their values became clear: "At Black House Café, we value quality, innovation, and customer experience, ensuring that every meal and shisha session is prepared with care." Following this, we built a website worthy of being the defining face of Black House. We also presented mood boards to Black House Café, but they decided to retain their existing designs.
Industry
Interior Design
Working Hours
300+
Location
United Arab Emirates
Client
Jolie Maison
Jolie Maison is a company that specializes in interior design and decorations, known for its attention to detail and creative approach to transforming spaces. Since we offer luxurious services tailored to meet the highest standards, we saw an opportunity to collaborate with Jolie Maison to elevate their brand to new heights. Together, we embarked on a comprehensive rebranding journey, aiming to reflect the sophistication and elegance that both our companies value.
The Challenges
One of the challenges Jolie Maison faced was adapting to evolving interior design trends. The company needed to modernize its methods while preserving its unique identity. Intense market competition also drove the rebranding effort, as many companies had refreshed their brands. With the belief that we live in a world where branding holds significant importance, Jolie Maison aimed to refresh its identity and message to stay competitive and attract customers.
Our Solutions
We developed the slogan "Reflect Your Style, Transform Your Space" for Jolie Maison and crafted a vision to lead in creating spaces that reflect individuality with harmony and functionality.
Our mission focuses on offering innovative, high-quality design services while fostering long-term relationships based on trust and professionalism.
We also established a Tone & Voice that conveys confidence, warmth, and creativity. Additionally, we advised Jolie Maison that the logo doesn't necessarily need to represent the brand explicitly but should leave an impression or convey a clear message.
Industry
Travel & Tourism
Working Hours
400+
Location
Saudi Arabia
Client
Dal
Dal Agency is a company that provides tourism, travel, visa acquisition, and international driving license services. And because we believe that our services will lay the foundation for aspiring companies, we decided to create branding for them.
The Challenges
Dal did not have a visual identity or a clear marketing message that could be effectively presented to clients. This was impactful both academically and in terms of professional business practices. Additionally, travel agencies, in general, require a website to clearly showcase the services they offer, which was something Dal lacked.
Our Solutions
Dal not only got a new marketing identity, but its new vision was also shaped by the visual identity plan, which became the guide for future growth. Dal was able to attract a new group of customers who were looking for high-quality services but hadn’t found Dal before. The marketing team also felt it was easier to promote the company after the branding.
Industry
Sweets
Working Hours
300+
Location
United Arab Emirates
Client
Choux Cream Snacks
Choux Cream is a company that makes reservations only for the pastries it makes. When the Choux Cream team announced that they went to Japan to learn the recipe, it sparked our interest in creating a rebranding for them: A Japanese Recipe Made by Arab Hands.
The Challenges
The previous branding and website were not optimal in helping customers recognize Choux Cream's identity. There was no clear slogan, vision, goals, or values for the products offered by Choux Cream. Additionally, the website was not capable of handling orders in a way that matched the quality of services and the demands of customers.
Our Solutions
Our collaboration with Choux Cream was professional. We created branding for them with the slogan "Dream puff and more." The vision was clear:
To become a leading brand in creating unique and memorable sweet culinary experiences, providing high-quality products that prioritize taste and customer satisfaction
Industry
Restaurant & Service
Working Hours
300+
Location
United Arab Emirates
Client
Lokmat Neswan
Lokmat Neswan is a restaurant in Abu Dhabi, primarily known for preparing homemade-style dishes or foods traditionally preserved for long periods (such as those from Syrian or Lebanese heritage). However, the restaurant has decided to continue its journey in a more academic and professional manner, which is why they reached out to us.
The Challenges
The journey of Lokmat Neswan was fraught with challenges. Due to intense competition and entering the market with a somewhat unconventional approach, the conditions were not favorable for Lokmat Neswan to firmly establish its presence in the local market. Therefore, it became necessary to keep up with competitors by creating a branding strategy and developing a website.
Our Solutions
After collaborating with us, it became easier to recognize Lokmat Neswanproducts through the mockup process we proposed. Then came the logo, which was designed from scratch, and the selection of colors that matched the products being offered. This culminated in their slogan: "Authentic Flavors, Modern Delights." Promoting Lokmat Neswan products became smoother, paving the way for them to become a major player in the Abu Dhabi market.
Industry
Fashion
Working Hours
300+
Location
United Arab Emirates
Client
Khayal Company
Rabdan Line is a company that manufactures the "sudairi," the traditional and popular garment in Gulf countries, particularly in the United Arab Emirates. Rabdan uses techniques that make the garments comfortable and suitable for both everyday and formal occasions. They have the capability to produce men's, women's, and children's clothing as well. The company was inspired by the name of Sheikh Zayed bin Khalifa Al Nahyan's horse, preserving the cultural identity of their product.
The Challenges
Due to the widespread use of the name in the UAE across various fields, Rabdan has struggled to establish itself as a clear and distinct brand. In this case, the strength of the brand's visibility lies in the simplicity of ensuring that the branding process has been academically and professionally prepared, especially since the brand primarily offers one type of product.
Our Solutions
After we completed the rebranding process for Rabdan Line, following a thorough case study, we created a professional and academically grounded website to showcase Rabdan Line’s products. We also developed a unique slogan for them: "Crafting Strength, Defining Style."
The new logo for Rabdan Line carries the following meaning:
The Rabdan Line logo features an Arabian horse, symbolizing strength and elegance, crafted from lines that reflect the brand’s name. The red and green colors, inspired by the UAE flag, highlight the brand’s cultural roots. The elegant typography of "Rabdan Line" emphasizes luxury and modernity, capturing the brand's fusion of tradition and innovation in men's fashion branding
Industry
Construction & Maintenance
Working Hours
300+
Location
Saudi Arabia
Client
Amarat
Amarat is a company specialized in the construction, renovation, and repair of residential and non-residential buildings, adhering to the standards set in local markets. They have decided to merge their market expertise with our branding expertise.
The Challenges
Amarat was not easily communicating with clients, and they lacked a straightforward way to market their services and showcase creative ideas within the industry or even in the market they operated in. Therefore, it became necessary to establish a branding process for them and create a website to display their portfolio to potential clients.
Our Solutions
After we stepped in, Amarat was able to showcase its work in the ideal way that suits the market and the services they provide. Amarat now has a portfolio that serves as a bridge between the company and its clients. Additionally, Amarat's services have become clearly recognized by the public, and anyone who sees their colors and name immediately knows the industry they are in. This has paved the way significantly for their future expansion in both local and global markets.
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